About

I’m Brenda, a Soldier turned Travel Agent turned Marketing Consultant.

I work with female entrepreneurs who feel lost when it comes to finding their ideal clients and putting their name “out there” in order to get more sales. I’ve been running my business for four years and I’ve served or taught over 1,200 people to date.

Not too long ago I owned a travel agency and went from being in a whole due to not having a marketing strategy. After launching  at the most expensive bridal show in town I was in the red and did not make one sale. I went back to the drawing board, learned all I could and started making big marketing changes. After a year my business flourished and I started getting the ideal clients I had been looking for. Once the system worked for me I started sharing it with other travel agents and here I am, helping you through your marketing obstacles. 

Helping people get clear on their marketing strategy, makes me so proud and drives everything I do. If you’re looking for help creating a marketing strategy, I’d love to work with you!

i believe:

1-The Right Marketing Message Will Do The Work For You 

Do you ever spin your wheels trying to create content that is interesting, provides value to your audience and engages them? Without the right marketing message you will sit and stare at the screen every single time you need to write something. Your clients need to identify themselves with you and how you can help them with their struggles. Once you develop the right marketing message you will never sit and wonder again what to write, whether you’re developing a direct mail campaign, newsletters or social media you will always know what to communicate to your clients.

2-Marketing Is Fun When You Have The Right Tools And Guidance

Marketing is often seen with dread but it’s because most people are not sure what to do. Once you develop your brand and marketing message you will be thrilled to see how your leads will turn into the RIGHT kind of leads. You will have so much fun as you see how the system works and how by staying consistent you will develop the business you dream of. Your less that ideal leads will become much more scarce and your dream leads will start contacting you for the right trips with the right budget. You will love seeing the possibilities of having the business you always dreamed of.

3-Your Business Fuels Your Life Not The Other Way Around.

You became an entrepreneur for a reason, you wanted the flexibility of owning your own business. You wanted to do the things you love on your own schedule. Somewhere down the line you got very busy with the type of clients you dread hearing from. You know the ones, the ones with unrealistic expectations of their budget and your services. The ones that don’t value your expertise and advice and want to dictate how you do your work. Now you dread their phone calls and you hate picking up the phone anymore.

To answer this question, it’s probably best that I share with you a defining moment, and a resulting “compelling story”, that brought me to where I am today – coaching people like you on exactly what to do to create marketing strategist that keep you from wasting time and money.  That defining moment in my life happened in 2012.

A year earlier, I was trying to figure out what I was going to do when I retired from the Army. I’d been deployed to Baghdad and was working in human resources and operations. I’d gotten engaged while I was deployed. Planning my wedding and honeymoon was a welcome distraction from daily life in the bleak environment.

I loved the idea of working for myself after the Army. Little did I know that I would be inspired to start a romance travel agency for weddings and honeymoons. It came out of being so frustrated making my own arrangements.

When we returned to the U.S., I spent a year on the launch of my agency and more than $10,000 from my savings to be part of the biggest wedding show in town. My big launch day came and I knew how many bookings to get a return on my money. I was so excited!  

More than 300 brides – potential clients – showed up at this very-high end event.

At the end of the day, I didn’t have one sale.

I was $10,000 in the hole – with nothing to show for it. I felt like a failure. My ex-husband, who helped me every step along the way, was looking at me like “you’ve just wasted our savings”.

All I kept saying to myself was: “How did it go so wrong? I planned everything out, did my research, and knew my numbers. How did I end up at 33 years old, a successful career military professional, wiping out our retirement savings with nothing to show for it? How will I ever retire from the military now? How will I ever make my money back working for someone else on a regular paycheck?” For a split second, I thought about giving it all up, it was too hard and too embarrassing.

I made a decision right then and there that I was going to figure out this whole “successful business thing”, even if it killed me! At that very moment, I made a commitment to immerse myself in absolutely everything that had to do with success: I got into marketing and sales strategies, and finally started getting a few bookings! Talk about a turnaround! I made my intentions to become known for my niche and attract my ideal clients with the budgets I only dreamed of.

I continued to participate in bridal shows and began sharing my story with other travel agents. I spent hours refining my marketing systems, studying my leads, refining my marketing message and developing a new follow-up marketing strategy for my bridal shows. In 6 months, I had gone from no sales, and hopeless to getting the bookings I wanted from my ideal clients! 

I refined my systems and started teaching travel entrepreneurs how they could do the same: I watched how their business transformed; they found their ideal clients and their bookings skyrocketed! 

I loved the clarity and transformation my clients experienced and I made it my mission to dedicate my life to helping womenpreneurs find their ideal clients and help their bank accounts go from zero to hero quickly.  

Since then, I’ve worked with private clients and spoken in front of groups: I am living my dream of traveling the world with my clients in small retreats and earning an income while I travel with my online business. I have created “Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time and Money”, a series of 8 strategic business steps every smart, independent, successful woman who is starting or re-designing her own business needs to apply in order to get clarity and birth the business of her dreams in record time.

I work with womenpreneurs that sell a product or a service, are passionate about it and have a burning desire to succeed. They are overwhelmed at the thought of marketing their business because they don’t know how to find, talk and build a relationship with their ideal client.

Although we’ll touch on the basic foundational marketing subjects such as ideal client avatars and marketing messages you will have me as your clarity conduit, your confidence cheerleader and sales consultant. I’m not going to be your drill sergeant but I’ll be your love sergeant. 

I’m concerned with how to get your business and sales of the ground. You may not like what I have to tell you but you can be sure I will always tell you the truth. I will have your back through the entire process because I want you to win.

The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time and Money workshops, products and programs were created for womenpreneurs who are absolutely excited and dead serious about getting their business in front of their ideal clients, drive their sales up and reach their goals. It means not sitting in front of the computer and staring at it wondering what else can you do to get more sales. They were created for you to put systems in place within a few months (sometimes weeks!), which will eventually lead you to save time, putting your marketing on auto-pilot and making more sales! 

Being a womenpreneur myself, I’m known to work best with other womenpreneurs, people who are committed to their success no matter what who are super-ready to get going and just want to know exactly what steps to take to their business from the beginning stages to the money-making stages. My clients often tell me – “just tell me what to do and I’ll do it!” 

Consider what you’ll do with me to be a high-octane crash course on everything you need to know to make more sales. You will be expected to take serious and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal making your business profitable so you can go and spend time doing the things that are important to you. 

Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.) The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get next month’s rent check or mortgage payment.) If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favors:

  1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide a little more peace of mind. Mostly, it will de-clutter your mind enough to focus on your The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time assignments and the BIG picture. Once you start seeing the clients come in regularly as a result of our work, you can then start reducing the hours you work at that job and focus on your own practice.
  2. Sign up for the free “market your thing telegram” emails here. The free information will get you started towards your goals until you’re ready to work with me one-on-one.
  3. Make a point to read the “market your thing telegram” weekly tip in my e-zine. The tips are sent over weekly and will give you LOTS to think about.

Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.) Other types of personalities I won’t work with (without exception) are the whiner or the chronic skeptic, as well as individuals who constantly make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?

The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time begins with understanding your why and your ideal client, where do they hang out,  your marketing message, your marketing channels and what/when/where to market. Here’s what the System gets you to do:

  1. Identify your what and why – why do you want to develop this business, what are your goals and how to set it up correctly
  2. Point of differentiation – If you want to sell hair we’ll find out the why and what makes you different than everyone else and what’s going to make your product be on demand.
  3. Who’s your ideal client-You’ll learn who they are down to the things that keep them up at night so you know what to say and when in order to grab their attention.
  4. Marketing Message- what don’t those clients have? Speak to your clients in a way they’ll know you are the right person/product for them.
  5. Spy like your life depends on it-Yes, research and spy online to find out what they buy and why.
  6. Choose the channels – online and offline, we’ll pick one channel of each so you can stop wasting time trying to be in every single channel, what a waste!
  7. Create the right marketing mix – They say it takes a lead 12 times to see your message before they’ll pay attention, you’ll learn how to reinforce your message across different channels. 
  8. Create your editorial content – you will know exactly what you will post and where so you’ll never have to stare at the computer again.
  9. Putting it into action – step by step -follow your calendar in order to schedule your marketing tasks and automate them.
  10. Batch Day –  We create content in batches and you’ll have specific content for at least 90 days.
  11. Systems- We talk about the systems you’ll need in order to make everything flow on its own. We also go over implementation and tweaks.
  12. Final feedback and tweaks and we go over our wins/accomplishments and celebration!!!

Yes! The result of our work is an approach to shifting your mindset and your marketing so that with time and consistency you’ll sky rocket your confidence in your ability to manifest your cash flow.

You can expect to:

  • Have big breakthroughs and ah ha moments
  • Feel empowered & excited about the future
  • Breakout in Creativity
  • Be clear concise and honest in your communication
  • Get crystal clear on who your ideal clients are who will gladly pay you what your worth to help them solve their problems
  • Create a compelling marketing message that will make your ideal client say, “Wow, that’s exactly what I need”
  • Create packages and programs so your clients stay longer and get better results, write you compelling testimonials, and have you make more money
  • Create your marketing plan
  • Reach your ideal clients in large numbers and inexpensively
  • Work smarter at building your practice, not harder
  • Create new goals for your business every 90 days to keep pulling yourself into your future as opposed to pushing so hard
  • Set up referral systems, create power referral partnerships and strategic joint venture alliances
  • Get proven techniques you can apply right away to not have to reinvent the Client Attraction wheel on your own
  • Receive specific tools, templates and scripts for you to use: “just add water”
  • Create greater exposure and visibility for your business
  • Make more money than you’re making now, while enjoying being in business for yourself even more than you’re enjoying it now
  • Implement systems so you consistently market your services easily and can finally stop struggling to get clients, for good.

Yes, I encourage you to! Please go to the Client Testimonials (coming soon) page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar situation. Then feel free to email or call them and ask what they got from working with me and my programs.

That depends on how quickly you can make those inner shifts. Some clients are ready to go and make money in a very short time frame, sometimes even a few weeks while others have a bit more work to do first. It also depends on how open you are to working on the assignments and sessions we’ll have together.

Do all of your homework. Be totally committed to your success. Understand that this is a process, a proven one, that works if you take action and implement all of the steps. All my clients who have diligently applied every step of The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time have successfully gotten the clarity to market their business to their ideal clients and get more sales, in much less time than they would have on their own AND have built amazing, irresistible businesses.

Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only one or two new clients. I want you to stop reading for just one moment to ask yourself, “What is a new client worth to me, and what is the average revenue I make from the lifetime of that one client?” Chances are, that amount will more than cover your coaching investment. Most likely, you will make 10 times what you invested in this program in the next year. The information and skills you learn with The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time  will net you 100 times what you invest in the next 10 to 20 years…I’m just saying…. What you get in my programs (and my coaching) is what I call a series of major breakthroughs! That will move your business faster than you would on your own. Expect to get a lot of these as well as the resources, templates, and systems you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more revenue, more confidence, more clients, and not just more “information.”

Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals… The best way to work with me is in my 90-day The Marketing Mastery: Find Clients You Love and Make More Sales Without Wasting Time. Here’s some of the results you can expect… 

  • Have big breakthroughs and ah ha moments
  • Get crystal clear on who your ideal clients are who will gladly pay you what your worth to help them solve their problems
  • Create a compelling marketing message that will make your ideal client say, “Wow, that’s exactly what I need”
  • Create your free and fee offers
  • Create packages and programs so your clients stay longer and get better results, write you compelling testimonials, and have you make more money
  • Leverage your time so you can begin selling one to many and make more money in less time
  • Create your marketing plan
  • Reach your ideal clients in large numbers and inexpensively
  • Work smarter at building your practice, not harder
  • Close the sale without ever feeling sales-y
  • Become an expert in your field (and be perceived, and paid, as such)
  • Create new goals for your business every 90 days to keep pulling yourself into your future as opposed to pushing so hard
  • Stay accountable to these goals and achieve them
  • Set up referral systems, create power referral partnerships and strategic joint venture alliances
  • Get proven techniques you can apply right away to not have to reinvent the Client Attraction wheel on your own
  • Receive specific tools, templates and scripts for you to use: “just add water”
  • Create greater exposure and visibility for your business
  • Learn time saving techniques that will dramatically cut down your learning curve
  • Make more money than you’re making now, while enjoying being in business for yourself even more than you’re enjoying it now
  • Implement systems so you consistently market your services easily and can finally stop struggling to get clients, for good.

Good, sounds like you’re ready to be pulled into your future! Yes, if you have a couple of questions, just email me at brenda@marketyourthing.com and I’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed and am honored to be the one to help you. Let’s get going!

Let's Talk!

Let’s turn around your business in order for you to live the life you always wanted, the one you designed because you are the only persona that can decide how to run your business. Let’s get back to servicing the profitable clients that value your expertise and services so that you can spend less time dealing with the wrong clients and more time enjoying your life outside of the office.

My #HardTruths

  • You don’t need to be on every platform to make a sale
  • You don’t need to slave away on social media either
  • You don’t need fancy (and expensive) programs to market your business
  • People buy your “thing” because of who you are, not because of the product alone.
  • Relationship building should be your #1 focus.
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What they said...

  • I have been putting off doing the Glass Slipper Client for months. I just spent a total of 15 minutes on it. The words ideas and thoughts just poured onto the page! Oddly enough the answers were not what I was expecting them to be. I even have several notes in the margins with ideas for blog posts! Thank you so much!

    – Jeanne Morris of JMorris Travel
  • I want to thank Brenda for taking the time to call me and guide me through the frustrating issues I have encountered with my social media. Not only is she very knowledgeable on what works in today’s busy media lifestyle, she’s a true professional who loves what she provides. I’m grateful for all the great tips and ideas to help improve my website, and which social media would best work for my business model. If you have not had the opportunity to work with Brenda you are missing out.

    – Marieanne Syverson of Travel Planners Inc.
  • I’m working on my next year’s plans and decided to have a planning session with Brenda. I have to tell you that it was the best time I’ve spent in a long while. She saw things I hadn’t considered. We narrowed my focus and got really specific. We walked through the marketing and the message it should communicate. We discussed the website and what it should look like and most importantly who the audience was. No question that I have work to do. Thank you Brenda! Simply brilliant!

    – Margie Jordan of Jordan Executive Travel Service
  • After so many years, her glass slipper worksheet finally allowed me to create an avatar of my ideal client. Talked to a copywriter for the new website and she complimented on how clear I was about my ideal client. Thank you ma!

    – Will Medina of Destination Weddings Expert

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